The look and feel of this blog will change rapidly
We’re having a major blog redesign soon, which will be reflected in this new one as well the others. In the mean time, we may use this one to experiment a bit.
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What I hope to do in this blog
I make my living in a number of ways, all related to technology or to the technology business. I write. I give speeches. And I consult, to technology vendors, users, and investors alike. What this all boils down to is two areas of expertise:
- I know a lot about technology, especially software used by large enterprises.
- I have a lot of insight about business strategy, especially the marketing and positioning of complex products.
I already write several blogs about technology, such as DBMS 2 (database and analytic technology, mainly), Text Technologies (text mining, search, and some general internet stuff), and the Monash Report (everything else). This, however, is going to be the primary blog in which I write about strategic marketing.
I will start by focusing on two specific subjects for marketing — software products and political candidates. That may seem like an odd juxtaposition, but they actually have a great deal in common. Never mind the new cliches about marketing being a “conversation” — in politics and enterprise technology alike, marketing is a debate. Read more
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